Everyone knows that being in the printer ink sector is really a thankless job. People need the ink yet they never acknowledge the company they purchase it from. Consumers and retail stores generally prize the lower-cost, less cost-effective printers and relegate the better printers as being “too expensive”. The ones that have a little more expert knowledge of it all go with top quality printers such as Brother and Kodak and then buy generic discount inks to get the very best cost per page percentage. Just forget all that, though. I am writing this to show you that the tide is turning, that people are beginning to acknowledge companies for all their technological accomplishments. As a result of the PC Pro Excellence Awards and other similar award events, Brother is, at last, starting to get credit as the number 1 producer of printer cartridges in the country. Are customers , at last, starting to understand that quality really is even more fundamental than how much something actually costs?
So, what exactly was claimed about Brother during these award ceremonies? They were honored as being the very best of the best printer technologies developers on the planet. It really sort of annoys me to think they just received an award in printing technologies. All of their products are the best in their industry; why did just their home printers get acknowledged.
The manufacturer takes the recent honor in stride, stating that it is consistently doing work toward enhancing the efficiency of all their products. Around the world, consumers as well as printing businesses are buying Brother printers and cartridges because they are able to see that the value far exceeds the cost. This is proven by Brother’s substantial pre-tax profits of ink cartridges of over 8. 5 million pounds sterling. With those kinds of profits, it nearly seems like generic discount ink may not be as substantial of a competitor to brand manufacturers as everyone says they are.
The printer giant is really enjoying a whole lot of success these days. Do you think maybe it has anything to do with the reality that they just hired two new sales advisers? It might be some sort of fluke. Perhaps other manufacturers are disappointing their customers. It might just be that Brother products are usually more energy efficient. People are beginning to realize that they could spend just a little more up-front to get an ink efficient printer and, to increase their financial savings, use discount ink whenever they are looking for a replacement cartridge.